Marketing
BUSINESS SKILLS
Before you begin to sell your product or service, you need to make potential customers aware of what you offer. If you provide something well known, you need to show why yours is better. If your product or service is unusual, you need to find an effective way of explaining what it is - and why people should buy it.
Workshop Content
- Using market research.
- Choosing the best marketing options.
- Planning marketing activity.
- Measuring marketing effectiveness.
What to Expect
The tutor will help you apply accepted marketing theory to your product or service, concentrating on the techniques which are most appropriate to your business.
Preparation
We will contact you before the workshop to discuss your business needs and current marketing activities. We will identify the topics which will be of most benefit to you and any work you could do in advance to bring with you, such as gathering together the market research you have undertaken to date.
Who Will Benefit?
Small businesses who want to maximise the level of sales from their selling activities.
Pre-Requisites
None
COMPUTER SKILLS
